Cole Bennett‘s “Lyrical Lemonade” compilation is paying tribute to Juice Wrld while coming in hot with the creativity — an AI reimaging of the late rapper and Eminem!!!
On Friday, the pioneering music video director dropped the Juice and Cordae collab “Doomsday” to kick off his album rollout.
Cole had a 100-foot-long structure built lined with a 360° green screen to simulate an office hallway to perfect the shot … and there’s plenty of wackiness to see here. The biggest, obviously, being the AI face swap between Juice and Cordae, and the digital Eminem at the start.
He says Juice had the idea for the treatment before he died. The song’s backstory goes … Juice and Cordae linked in the studio on September 8, 2019, just months before his untimely death from a drug overdose.
Cordae says he’s kept the track under wraps to prevent any leaks, but he adds … Juice was always excited about it, and wanted it out to prove he wasn’t just the “sad boy rapper.”
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The song uses the Dr. Dre and Mel-Man beat that Eminem used to make his 1997 banger “Role Model,” just in case you were confused about the CGI Slim Shady at the start of the vid.
Cole and Cordae debated amongst themselves if reimaging their friend Juice Wrld with AI was the best move … after all the technology isn’t exactly favored in the music industry.
Ultimately the pair knew how much Juice loved his art and decided to go crazy with the creativity, regardless of what anyone else thinks — well, except for one person. They got the approval of Juice’s mother.