New York Knicks guard Josh Hart loooooves his Mike and Ike … and the feeling is mutual — ’cause the candy brand tells TMZ Sports it’s always making sure to keep the hooper “well-stocked” on supply!!
Hart had social media in stitches after the Knicks’ down-to-the-wire playoff win over the Sixers Monday night — celebrating the victory with a box of the fruit-flavored sweets during his postgame press conference, just like he did last postseason.
The 29-year-old couldn’t wait until he left the podium to enjoy his favorite treat … forcing Jalen Brunson to hilariously get distracted as he answered questions.
We reached out to Mike and Ike to get a reaction on the “Nova Knicks” love for their product … and it sounds like the two sides are in a committed relationship.
“We always knew Josh had great taste!” the company told us. “Mike and Ike might be the secret to no breaks — and we’re honored to be a part of his pre- and post-game routine.”
Hopefully one day I’ll get a deal with Mike and Ike and get my face on a box lol https://t.co/sCWPg1ViCY
— Josh Hart (@joshhart) April 23, 2024
@joshhart
M&I also teased a potential partnership down the road … which would be music to Hart’s ears — as he publicly expressed his wishes for an endorsement earlier on Tuesday.
Hart’s pregame snack might be the key to his success with the Knicks this post-season … ’cause he’s averaging 21.5 points and 14 rebounds while helping his New York squad take a 2-0 series lead over the Sixers.
Hart’s Mike and Ike obsession started in high school … and he weaved it into his routine during his hoopin’ days at Villanova.
In last year’s playoffs, the brand sent Hart 10 free Mike and Ike boxes and a personalized letter as a “thank you” for his loyalty.
Josh Hart branded Mike and Ike … coming to store shelves near you??